Here be logo dragons
I used to tell an apocryphal story about an account person pulling a client logo from Google and dropping it into PowerPoint. Apparently the logo was a parody GIF whose obscene animation was only evident in slideshow mode. And, of course, the first time it was put into slideshow mode was in front of the client...
Well, if the story was art, then life imitated it this week when we came across the following slipped into a pitch proposal as part of a series of client logos...
Yup. That's not quite the real Starbucks logo. This is:
Fortunately, we caught it in time. But this is one of the reasons we maintain a large logo library at Edelman and strongly encourage our teams to pull logos from there as opposed to Google.
If you want a list of places I usually seek out logos from, here's an older post on the subject.
I have it on good authority that a Land O Lakes logo similar to this one almost made it in front of one client...
Remember kids: animated GIFs only animate in PPT show mode!
