Blender Chartjunk - There's Always a way to simplify further
So we were just given as a gift the most amazing blender I've ever seen. It's called a Blendtec, and these guys are serious not just about blending, but industrial and product design. Seriously, take a look at the product video on their home page.
One of the things that sets this blender apart from others is that there are pre-programmed functions that combine different speeds with different times. In other words, the Blendtec people have decided that the best way to crush ice is to do it at a certain speed for 15 seconds, then a higher speed for 10 seconds, then back to the original speed for another 10 seconds. And this is what the pre-programmed "Crush Ice" setting does. Cool! But how do you describe this exactly to the consumer?
THE PRODUCT MANUAL
Another company would have explained the process in a table of numbers, no doubt. But Blendtec wisely explained it graphically:
SIMPLIFY...
I loved it, but...it still took me a few seconds to figure out exactly what was being communicated. What threw me were the heavy boxes. They were chartjunk. There was so much ink on the page, it was distracting, and since the boxes were different shades, I assumed that the shading carried some meaning. But the shading really doesn't impart any information. It's a red herring. I thought it deserved further simplification, and that I could do better. First I tried this...
It was better, I thought. The shadings were gone, and the story was actually a little clearer. But were any shadings necessary? Could more screen ink be removed...?
This was what I settled on...
Is this better? And by that, I mean clearer? Thoughts?
Okay, now it's time for margharitas!