Category Archives: Design

A Redesigned Oscar Winner Card

Redditor ShinyTile points out that poor graphic design may have contributed to Sunday night’s Oscar mixup.

I agree and took 5 minutes to redesign the card.

As ShinyTile points out, the Oscars logo catches the eye first, and in this context is entirely irrelevant to the purpose and usage of the card. I assume the cards are nice keepsakes (in addition to the statues), and so I’m okay with keeping the logo, but minimizing it and making it the last thing the eye might read. In its place at the top center, I would place the category in the same Oscar logo gold. That should be the first place the reader’s eye goes and it should serve to confirm the category winner about to be announced. But immediately after the category is processed by the reader, the next thing is the winner and the first thing announced—big, bold and in all caps.

I’m okay with the title being all caps, but I would make the additional information (in this case the producer names), sentence cap as I think this is easier for the eye to read, especially with longer and more complicated names. The only things read aloud are in black and the other two items are in the less prominent gold.

Just a suggestion…

 

Also, the LA Times points out that the mixup could also partially be due to poor envelope design.

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W. E. B. Du Bois’ Hand-Drawn Data Visualizations of African-American Life

 

Holy cow, look at these incredible hand-drawn data visualizations by W.E.B. Du Bois from 1900.

I admit that I knew and know very little about Du Bois and certainly had no idea that he created such visually unique and careful visualizations. The critic in me wants to say that some of these  do not hold to modern best data viz practices, but damn, sometimes you want to get lost in a careful study of data and spend some time with beautiful meaningful graphic design. And that’s what you certainly do with these visualizations.

Check out all of them at Public Domain Review and as so often is the case, major h/t to Kottke.

 

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The Greatest Sales Deck I’ve Ever Seen

 

This is an older post, but one which I just ran across. This is not only an excellent example of simplified, well-designed slides, but also a very direct and effective sales pitch for a company called Zuora.

Take a look at the article here and and all the slides below.

h/t The Presentation Guild

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Categories: Design, Pitching.

Typography and Typesetting in PowerPoint: The Presentation Podcast Episode #23

The Presentation Podcast

Episode #23, Typography and Typesetting is live.

This week we’re talking not just fonts, but how to make your typography look professional in PowerPoint through spacing, justification, sizing and placement for various types of presentations. No, PowerPoint doesn’t have the powerful type tools of InDesign, but you can still do a lot more than you think you can to produce a professional looking result.

Don’t forget to give us a rating on iTunes if you like the Podcast and want to help spread the word!

Subscribe on iTunes and check out the show notes for more info.

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Categories: Design, Fonts, PowerPoint.

15 Startup Pitch Decks

Attach.io has posted 15 startup pitch decks from companies big and small, but all the resulted in raising significant capital.

There’s some good here (Airbnb) and some horrendous (YouTube), but design aside—and I usually never say that—what is to be learned from these is the simplicity of messaging and limited content.

As Guy Kawasaki has said, if you can’t explain your business in ten slides, you don’t understand your business and I don’t want to invest in it.

Check out all the decks here.

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Categories: Design, Simplicity.

Using Stock Imagery Like the Pros via Presentation Xpert

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Before the internet and e-commerce sites, the world of stock photography was an intimidating and wallet-draining world of printed catalogs and rights-managed images with few suppliers— Getty Images and Corbis being the two biggest. Royalty-free imagery that could be bought outright and used in most any situation was a significant advance, although initially, it was still quite costly.

These days, there are hundreds of sources for stock photography at all price levels—even for free—so, you have few excuses for using low resolution, cheesy or outright stolen imagery.

Click here to read my whole article on Presentation Xpert…

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Categories: Design, Imagery.
visual training presentation